Although modern design appears to focus mainly on the future, everything has its roots in the past. As a little kid, I spent every Sunday with my grandfather who brought me into his little studio where he built toys like wooden cars, planes and even a zoo for me. By passing on his talent and creativity toward making things, he was the one who initiated everything and he was the reason why I think that one’s roots are one’s greatest treasure. While my life as a designer takes on this idea of creating things and thinking about the future, as an artist I am trying to fill this gap with my reflections from the past. You could even compare my artwork to a diary, in which I reflect, process and live up memories from my life.
When looking at my exhibition, one will see that all these experiences and ideas I lived through have made me the man and artist I am today. If it were the 4-year-old me, drawing the zoo my grandfather made for me, the 15-year-old rebel who thought his one and only calling was to become a Dadaist, the young designer spending his time flying in an open cockpit aeroplane through the Alps or whizzing through bobruns on a skeleton... All of these stages are brought together in my artwork and are meant to reflect my ideas, memories and feelings.
This is Peter Schreyer
1953 Born in Bad Reichenhall, Germany
1975 University of Applied Sciences Munich / Industrial Design
1979 Royal College of Art London / Automotive Design
1980 AUDI Design
1993 VW Design
1994 Head of AUDI Design
2002 Head of VW Design
2004 Advanced Design VW Group
2006 CDO and Senior Executive Vice President, KIA Motors Corp.
2013 President & Chief Design Officer HYUNDAI Motor Group
1999 „RED DOT“ Design Team of the Year
2003 Design Award of the Federal Republic of Germany
2007 Honorary Doctorate Royal College of Art London
2011 „Man of the year“ by Automobile News
2011 „ALL STAR“ Automotive News
2013 „Goldenes Ehrenlenkrad“, Bild am Sonntag
2009 Gwangju International Design Biennale „REST BOX“
2011 Gwangju International Design Biennale „DESIGN“
2012 Solo Exhibition „INSIDE OUT“ Gallery Hyundai, Gangnam Space, Seoul